The goal of this project was to create a Cartoon Network multimedia experience in a gaming environment. The experience, which was  developed in parallel to an industry product as part of the American Film Institute’s Digital Content Lab, provides episodes of a Cartoon Network series integrated with contextual games relevant to the content.

The group worked with organizations such as Turner Broadcasting, Sony Electronics, Microsoft, and The Barbarian Group.

This prototype utilizes new technological capabilities to create a rich environment in which a user can navigate with the ease of a video game. It aims to bring the traditional “lean-back” experience of consuming television content into the “lean-forward” engagement of a game. The user traverses the world of a story — television content and mini-games related to that content — and becomes part of a community of others engaged in the world. One’s status in the community is based upon his or her performance in the contextual mini-games and competition against others. This project is meant to explore how one would “play” a television show.